- Production Growth
- Industries
- Marketing and Communism.
Bladerunner film = idea of simulacra.
or...The Matrix - what is real? Reality portrayed as a blank canvas to allow construction.
Baudrillard - early writings grounded in Marxism --- Labour - shaping the environment through industry.
UNIVERSAL CONDITION OF HUMAN EXPERIENCE.
Products can have a 'use' value and an 'exchange' value.
Money abstracts 'use' values; relation to world is indirect.
therefore Directly engaging/transforming with the world around you becomes impossible under capitalism, says Marx.
Capitalism: a man's work becomes an object. Exchange of labour for production disconnects labourer from the products.
Henry Ford - FORDISM . the world's first automated production line - 1913. A worker simply contributes one element to the production of each vehicle:
This efficient production line becomes the standard for post-war manufacturing.
= Manufacturing boom.
John Berger - publicity as a system proposes we alter ourselves and our lives by making purchases.
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